The other day while watching a training video created by another marketer, I missed the whole beginning of the program. The guy stood facing the camera, lecturing in a friendly manner and gesturing smoothly at some props behind him. I couldn’t take in his words because my mind was shouting, “That’s something I could never do!”  Read more...

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How to Quickly Set Up Your Video Marketing “Studio”

You know you want to do video marketing consistently. You may even want to use video to create products and services.  Read more...

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Videos have become a very dominant tool in communicating with readers and the public. It is also not costly to produce. But the problem occurs once you upload it on your website. You do not just display the video in your homepage; you should also consider the other elements involved. It is not about SEO and how to get people to your website. This article will give you tips on how to make people click on the “play” link once they arrive on your website.

The following tips are the best practices gathered through the years. These calls to view techniques will hopefully benefit your site conversion:

1. Give visitors a compelling reason to watch the video. The title should be well-thought out and focuses on the benefits. It can come in the form of a “how to” title. Using words like “powerful”, “funniest”, and “best” may sometimes be appropriate as well, depending on the video. If a well-known personality is featured, be sure to mention his/her name in the title as well.

2. Integrate color changes in the border. This is a very simple trick and no one really knew about its impact until some tests were done. By “lifting” the video off the all-white webpage background, the video stands out in itself and it looks more important. Views can increase to as much as 20%.  Read more...

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