Social Media - Total Online Services

TAG | Social Media

Apr/10

3

Build Web applications with HTML 5

Create tomorrow’s Web applications today

Summary: For years Web developers have salivated over some of the features promised in the next generation of Web browsers as outlined by the HTML 5 specification. You might be surprised to learn just how many of the features are already available in today’s browsers. In this article, learn how to detect which capabilities are present and how to take advantage of those features in your application. Explore powerful HTML 5 features such as multi-threading, geolocation, embedded databases, and embedded video.

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If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing and Search Marketing.

2. Social Media Marketing

Over the past few years, social media marketing has grown to become a familiar and a somewhat vaguely understood term in the marketing industry. With Facebook boasting over 300 million users, and presidential campaigns going onto Twitter, it is understandable that marketers want to get a share of the pie, and somehow monetize this ever growing media.

Social Media Marketing (SMM) is simply using social networks such as blogs to promote a company’s brand, products and services, as well as build relationship with customers and possibly the general public.

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As a small business owner marketing is one of those things you can do to increase sales, revenue and even customer retention. Online marketing in particular is fast gaining popularity amongst marketers and small businesses. This is probably because unlike traditional marketing strategies (i.e. Radio, Direct Mail, TV, Outdoor, Trade Shows), online marketing strategies are more cost effective, environmentally friendly, and are very easy once you get your head round it.

I’ve compiled a list of my top 5 online marketing strategies which I think are a must. Not only have they been proven to boost sales, but I’m quite sure you’ll enjoy implementing them as well.

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Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

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