TAG | SEO
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Google PageRank: SEO Treasure or Fool’s Gold? What the Experts Say…
0 Comments | Posted by Total Hosting in Articles
One of the most controversial, misunderstood, confusing and debated topics in the SEO universe is the importance of PageRank. But let me be specific here. When I use the term “PageRank”, I’m not talking about Google’s 0-10 logarithmic toolbar PageRank, which is nothing more than a “superficial beauty contest” vanity tool – very much out-of-date, and does NOT have a direct impact on a site’s ranking. That fact was established long ago.
When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.
While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.
1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy.
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Top 5 Online Marketing Tips for Small Businesses – Part 3 – Search Marketing
0 Comments | Posted by Total Hosting in Articles
If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing
3. Search Marketing
It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.
As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.
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Social Media Optimization – A Priority For Your SEO Campaign
0 Comments | Posted by Total Hosting in Articles
Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.
The Influence Of Social Media Optimization On Search Marketing
Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.
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Why 2010 Will Be A White Knuckle Ride For Web Marketers
0 Comments | Posted by Total Hosting in Articles
Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google. Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements?