TAG | Pitch
There’s never been a better time to refine your approach to winning new clients. Richard Rutter, co-founder of Clearleft, examines the pitch process from start to finish and reveals how you can beat rivals and win every contract
For many agencies, pitching is seen as a necessary evil, that painful, time-consuming process required before the ‘real work’ can start. But agencies and their staff shouldn’t be scared of pitches.
With the right approach, pitching can be a fascinating and rewarding process, and not just from a financial perspective. I spoke to some leading design agencies and combined their thoughts with our experiences at Clearleft to guide you through the pitching process.