TAG | Google
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Google PageRank: SEO Treasure or Fool’s Gold? What the Experts Say…
0 Comments | Posted by Total Hosting in Articles
One of the most controversial, misunderstood, confusing and debated topics in the SEO universe is the importance of PageRank. But let me be specific here. When I use the term “PageRank”, I’m not talking about Google’s 0-10 logarithmic toolbar PageRank, which is nothing more than a “superficial beauty contest” vanity tool – very much out-of-date, and does NOT have a direct impact on a site’s ranking. That fact was established long ago.
To access Google analytics go to www.google.com/analytics.
Set up a Google account – If you do not already have a Google account you will need to set up an account to continue -click on the link “Sign-up Now” and complete the requested information.
A visit to Google this morning reveals a new Google Doodle – a tribute to John Lennon on what would have been his 70th birthday.
But today’s Doodle, (Google’s nickname for their holiday logos), includes a little extra surprise. When you click on the Doodle itself, a short audio clip from Lennon’s haunting ballad Imagine plays, accompanied by an animation sequence inspired by the music.
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google Analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
Make sure you have Google Analytics or some other type of analytics installed on your website.
Traffic Sources
You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.
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Top 5 Online Marketing Tips for Small Businesses – Part 3 – Search Marketing
0 Comments | Posted by Total Hosting in Articles
If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing
3. Search Marketing
It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.
As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.