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The New Rules of Content Creation for Social Media Marketing
0 Comments | Posted by Total Hosting in Articles
The Issues as We See Them
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Social Networking and the Overshare Generation
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There have been a lot of stories in the media lately about cyber-stalking and privacy issues on the Internet. It seems to be a knee jerk reaction to the tsunami of social networking that has occurred in the past few years. Or is it? Are the media over-reacting? Or have we forgotten what privacy is in the age of the World Wide Web?
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Bad Ads: Who Should be Responsible for Fraudulent and Deceptive Advertising?
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Until recently, it has been a legal standard that publications are not liable for the bad behavior of their advertisers. While some print publications do require that advertising conforms to certain standards or follows guidelines that they set, this is almost always based on community sensibility and the personal preferences of the publishers. When it comes to the content, the legitimacy of the claims being made by an advertiser; there usually is no responsibility for a publication in the United States to determine if the claims are true or valid. However, the relationships between the publisher, the advertising network, and the advertiser has changed enormously and everyone should be aware of what this means.
When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.
While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.
1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy.
If you were to put together a list of irritating and annoying everyday occurrences, those dinnertime phone calls about getting your ducts cleaned or your windows and doors replaced would be high on the list, followed closely by email spam, and television commercials that seem to be twice as loud as the program and repeated ‘ad infinitum.’
Would You Like Some Behavioral Targeting With Your Duct Cleaning?
My own special hell includes all those newsletters, reports, and white papers touting statistical analysis aimed at directing advertisers to the behavioral targeting promise land. Behavioral targeting refers to the practice of collecting data (that’s data not information) about how people behave. That data is then used to display advertisements that are supposed to be of value to individuals who have shown an interest in that subject matter. From an advertiser’s point-of-view it seems like a very promising tactic for increasing the effectiveness of what otherwise would be a shotgun approach, and I would hazard a guess that at its most sophisticated (as in expensive) it may actually work. On the other hand, if it’s not done properly, it can lead to silly if not downright unfortunate marketing gaffes. It doesn’t take much of an imagination to see how this approach in the wrong hands or set to autopilot by some backroom programmers could go terribly wrong.