TAG | Featured
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5 Ways to Manage Your Online Reputation – A SPN Exclusive Article
0 Comments | Posted by Total Hosting in Articles
In the online world, your reputation is one of your most valuable business assets. A good reputation instills confidence in your consumers and business partners, and can also help carry your company though bad press if/when it arises. Much of your online success is related to your online reputation, so that reputation needs to be carefully protected and maintained.
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The Introvert’s Guide to Marketing With Video
0 Comments | Posted by Total Hosting in Articles
The other day while watching a training video created by another marketer, I missed the whole beginning of the program. The guy stood facing the camera, lecturing in a friendly manner and gesturing smoothly at some props behind him. I couldn’t take in his words because my mind was shouting, “That’s something I could never do!”
In this third article on redesigning a website, we are going to look closely at off-page content issues, such as meta-tags, links, domain names etc.
Off-Page Content
The page Title tag is the single most important on-site element! There are also other opportunities for increasing the density of key words and phrases – some are listed below;
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Google PageRank: SEO Treasure or Fool’s Gold? What the Experts Say…
0 Comments | Posted by Total Hosting in Articles
One of the most controversial, misunderstood, confusing and debated topics in the SEO universe is the importance of PageRank. But let me be specific here. When I use the term “PageRank”, I’m not talking about Google’s 0-10 logarithmic toolbar PageRank, which is nothing more than a “superficial beauty contest” vanity tool – very much out-of-date, and does NOT have a direct impact on a site’s ranking. That fact was established long ago.
As more and more people jump online and get comfortable with the ease of plunking down their credit card for purchases, it is becoming apparent that traditional marketing such as direct mail, advertising, and telemarketing just won’t be enough to get your small business over the top. Changes in the world that small business now sees are nothing short of mind-blowing. If you want to get your business, product or service noticed, you need to be marketing for search engines (SEM) and on board with the social media impact on business. Online tools today have changed the game and created new rules for information exchange and information commerce. Software as a service application, better known as SAAS, is bringing everything from Aunt Sadie’s bookkeeping services to your kid’s martial arts training regimen online as part of the mysterious but ever-expanding Cloud. Your business needs to be visible in the cloud, and marketing for search engines is your primary tactic of being found.