Videos have become a very dominant tool in communicating with readers and the public. It is also not costly to produce. But the problem occurs once you upload it on your website. You do not just display the video in your homepage; you should also consider the other elements involved. It is not about SEO and how to get people to your website. This article will give you tips on how to make people click on the “play” link once they arrive on your website.

The following tips are the best practices gathered through the years. These calls to view techniques will hopefully benefit your site conversion:

1. Give visitors a compelling reason to watch the video. The title should be well-thought out and focuses on the benefits. It can come in the form of a “how to” title. Using words like “powerful”, “funniest”, and “best” may sometimes be appropriate as well, depending on the video. If a well-known personality is featured, be sure to mention his/her name in the title as well.

2. Integrate color changes in the border. This is a very simple trick and no one really knew about its impact until some tests were done. By “lifting” the video off the all-white webpage background, the video stands out in itself and it looks more important. Views can increase to as much as 20%.  Read more...

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Online start-ups are faced with the daunting task of selecting a domain name that will withstand legal challenges.

There’s a general belief among online start-ups that a trademark owner will always trump a domain name registrant with the same or confusingly similar domain name. That’s not always the result… as two recent 2010 UDRP decisions point out.

The UDRP

What is the UDRP, and why is it important?

The UDRP acronym stands for the Uniform Domain Name Dispute Resolution Policy. The UDRP is a set of procedures and rules that are supposed to help determine who should prevail in a dispute over domain name ownership.

The UDRP is important because it provides a faster and cheaper way to resolve a domain name dispute than a full-blown lawsuit in a court of law. Instead of litigation, it’s an administrative proceeding where the contestants present written arguments to a panelist-arbitrator who issues a binding decision. In-person hearings (including hearings by teleconference, video conference, and web conference) are permitted only in exceptional cases, and are therefore rare.  Read more...

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