The Digital Millennium Copyright Act (DMCA) provides a “safe harbor” from strict liability for copyright infringement to online service providers that satisfy its requirements.

A June, 2010 ruling by a U.S. District Court in New York in favor of YouTube established an important precedent for blog sites for avoiding strict liability for copyright infringement by blog posters.  Read more...

blogs, Blogs & Podcasts, DMCA, youtube Hide

If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing and Search Marketing.

2. Social Media Marketing

Over the past few years, social media marketing has grown to become a familiar and a somewhat vaguely understood term in the marketing industry. With Facebook boasting over 300 million users, and presidential campaigns going onto Twitter, it is understandable that marketers want to get a share of the pie, and somehow monetize this ever growing media.

Social Media Marketing (SMM) is simply using social networks such as blogs to promote a company’s brand, products and services, as well as build relationship with customers and possibly the general public.  Read more...

Advertising, blogs, content, Facebook, Marketing, Social Media, Strategy, Twitter Hide

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.  Read more...

Advertising, blogs, content, Marketing, SEO, SMO, Social Media Hide