Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google. Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements?  Read more...

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If I had a pound for every time I saw a Google Adwords account stuffed full of broad match keywords, I would be lazing around on a tropical beach. Before entering into advertising on Google Adwords it is a must to understand the differences between the keyword match types as well as the amazing scope for serious money making long-tail keywords. This system for finding the best Google Adwords keywords can be applied across all PPC advertising campaigns on other search engines.

If you are setting up a new campaign or a brand new account start with your own website using the Google Search Based Keyword Tool. This tool is excellent as it scans the content of your website, picking up keywords and providing data on monthly searches, competition, suggested pay per click bid amount, and shows your ad and search share where appropriate. These will be keywords that are not already in your account so if you have an existing account it can highlight these ideas.  Read more...

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