A large number of business owners rely on their affiliate programs to help increase their sales and their profits. Personally, affiliate marketing and programs play a major roll in my earnings. If you are interested, you can also be one of those individuals. All online business owners can benefit from the use of an affiliate program, but there are some business owners who can benefit more than others. Those business owners run and operate businesses that either sells a product or a service. If you are one of those business owners and you would like to start an affiliate program, you will need to think about purchasing affiliate tracking software.  Read more...

Advertising, affiliate marketing, affiliate tracking software Hide

Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You’ve bought into the myth that direct mail is dead?  Read more...

Advertising, direct mail, DMA, junk mail Hide

If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing, Search Marketing and Social Media Marketing

1. Website

It is estimated that 70% of SMEs don’t have a business website, despite the fact that over 60% of high street purchases are first researched online. As a small business owner, a website is probably the singular most important thing you can own for your business. It’s not just about being in with the crowd, but owning a business website could save you £££’s whilst earning you some new ones as well.

Why do you need a business website?  Read more...

Advertising, affiliate marketing, Design, Email Marketing, Increased Sales, internet marketing, Marketing, Online Business, Opportunity, Re-Design, Strategy, Web Design, Web Hosting Hide

If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing and Search Marketing.

2. Social Media Marketing

Over the past few years, social media marketing has grown to become a familiar and a somewhat vaguely understood term in the marketing industry. With Facebook boasting over 300 million users, and presidential campaigns going onto Twitter, it is understandable that marketers want to get a share of the pie, and somehow monetize this ever growing media.

Social Media Marketing (SMM) is simply using social networks such as blogs to promote a company’s brand, products and services, as well as build relationship with customers and possibly the general public.  Read more...

Advertising, blogs, content, Facebook, Marketing, Social Media, Strategy, Twitter Hide

If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing

3. Search Marketing

It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.

As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.  Read more...

Advertising, Google, Marketing, Paid Search, Search Marketing, SEO, SERP, Strategy Hide