Until recently, it has been a legal standard that publications are not liable for the bad behavior of their advertisers. While some print publications do require that advertising conforms to certain standards or follows guidelines that they set, this is almost always based on community sensibility and the personal preferences of the publishers. When it comes to the content, the legitimacy of the claims being made by an advertiser; there usually is no responsibility for a publication in the United States to determine if the claims are true or valid. However, the relationships between the publisher, the advertising network, and the advertiser has changed enormously and everyone should be aware of what this means.  Read more...

advertising fraud, bad ads, deceptive advertising, Featured, responsible advertising Hide

The Digital Millennium Copyright Act (DMCA) provides a “safe harbor” from strict liability for copyright infringement to online service providers that satisfy its requirements.

A June, 2010 ruling by a U.S. District Court in New York in favor of YouTube established an important precedent for blog sites for avoiding strict liability for copyright infringement by blog posters.  Read more...

blogs, Blogs & Podcasts, DMCA, youtube Hide

As an editor for an online newsletter, I receive dozens of articles via personal submissions and article directories throughout the week. Many of these articles are extremely well written, many are very good, but unfortunately, many are well below industry standards due to poorly written or structured content. So, what makes for a good article and one that will actually be picked by an editor for publication?  Read more...

Article Marketing, article writing, editor notes on writing, the writing process Hide

It’s not an easy task to be successful at online marketing. One slip and you can practically watch your leads and sales roll down a hill and end up with some other company.

Here are 10 key tips and suggestions to keep in mind as you make your way along online marketing routes.  Read more...

online mar, online marketing, online marketing strategies, online marketing tips Hide

Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You’ve bought into the myth that direct mail is dead?  Read more...

Advertising, direct mail, DMA, junk mail Hide