Archive for January 2010
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Adventure PHP Framework (APF) 1.11 released
0 Comments | Posted by Total Hosting in Articles
The APF team is proud to announce the new website together with the 1.11 stable release.
Revision 1.11 serves a reworking of the form support on the basis of taglibs. Now generic definition of validators and filters on the basis of the observer pattern is supported and forms can be customised to own needs more easily.
The OR mapper GenericORMapper already added in the release 1.9 was extended with tools to automatically setup and update a database. Now the developer can completely concentrate on the development of the logic of the application since the storage of the objects is completely managed by the mapper.
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Top 5 Online Marketing Tips for Small Businesses – Part 5 – Website
0 Comments | Posted by Total Hosting in Articles
If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing, Search Marketing and Social Media Marketing
1. Website
It is estimated that 70% of SMEs don’t have a business website, despite the fact that over 60% of high street purchases are first researched online. As a small business owner, a website is probably the singular most important thing you can own for your business. It’s not just about being in with the crowd, but owning a business website could save you £££’s whilst earning you some new ones as well.
Why do you need a business website?
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Top 5 Online Marketing Tips for Small Businesses – Part 4 – Social Marketing
0 Comments | Posted by Total Hosting in Articles
If you haven’t read my previous posts, you might want to check them out. There’s one on Email Marketing, Affiliate Marketing and Search Marketing.
2. Social Media Marketing
Over the past few years, social media marketing has grown to become a familiar and a somewhat vaguely understood term in the marketing industry. With Facebook boasting over 300 million users, and presidential campaigns going onto Twitter, it is understandable that marketers want to get a share of the pie, and somehow monetize this ever growing media.
Social Media Marketing (SMM) is simply using social networks such as blogs to promote a company’s brand, products and services, as well as build relationship with customers and possibly the general public.
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Top 5 Online Marketing Tips for Small Businesses – Part 3 – Search Marketing
0 Comments | Posted by Total Hosting in Articles
If you’re just joining in for the first time, check out my previous posts on Email Marketing and Affiliate Marketing
3. Search Marketing
It’s quite amazing that Google launched just over 10 years ago now accounts for a whopping 87% of searches on the internet in the UK and 68% in the US. Internet users are increasingly using search engines like Google, Yahoo, and the newly launched Bing to search for information, products and even companies online. I’ll have to admit that I’m one of those people that enter company names in Google to find their website, I simply can’t be asked to remember the website URL’s of all the companies I use regularly.
As a company, and even more important as a small business, ranking up on search engines is very important (and I stress the ‘very’). Your potential customers are looking for the products or service you offer online using search engines, and if you are not on the first few pages (I never go past page 5) of their search engine results page (SERP), you might as well kiss goodbye to getting clicked on.
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What it Means When a Hosting Company Says Unlimited
0 Comments | Posted by Total Hosting in Articles
There is a wide plethora of web hosting service providers and the overwhelming majority of them try to drum up new business and attract new customers by offering a variety of promotional offers and discounts. These can range from a concession from the services offered, to the provision of free services such as an unlimited amount of disk space, or an uncapped bandwidth rate. Sadly, it should be noted that these seemingly generous terms often come with strings attached meaning that the consumer is not actually getting quite as generous a deal as they might have first thought.
Many webmasters and industry experts have attempted to better educate the unsuspecting public as to the actual implications and meaning of these terms in an attempt to remove the confusion and ambiguity surrounding them. Web master experts have cautioned consumers that “unlimited disk space” means that whilst the user is permitted to add and expand their web site as they see fit, they will only be allowed to do this is small bursts, and in incremental dosages. Just in case you are wondering, it is the web hosting company and not the consumer who will decide when new content can be added.