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When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.

While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.

1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy. (more…)

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Videos have become a very dominant tool in communicating with readers and the public. It is also not costly to produce. But the problem occurs once you upload it on your website. You do not just display the video in your homepage; you should also consider the other elements involved. It is not about SEO and how to get people to your website. This article will give you tips on how to make people click on the “play” link once they arrive on your website.

The following tips are the best practices gathered through the years. These calls to view techniques will hopefully benefit your site conversion:

1. Give visitors a compelling reason to watch the video. The title should be well-thought out and focuses on the benefits. It can come in the form of a “how to” title. Using words like “powerful”, “funniest”, and “best” may sometimes be appropriate as well, depending on the video. If a well-known personality is featured, be sure to mention his/her name in the title as well.

2. Integrate color changes in the border. This is a very simple trick and no one really knew about its impact until some tests were done. By “lifting” the video off the all-white webpage background, the video stands out in itself and it looks more important. Views can increase to as much as 20%. (more…)

Video Marketing, video marketing tip, video viewers, videos Hide

Many bloggers, especially new bloggers wonder how often they should post on their blog. Do they post at a furious pace until their fingers bleed? Do they post only when the spirit moves them? The answer is somewhere in between.

Bloggers need to have a general idea of how often they plan to post. Consistency is more important than volume when it comes to posting. If you start off with great passion and post 5 or 10 postings every day for a month then suddenly lose steam your followers will recognize this and wonder if you are losing interest in your own blog. If you lose interest so will they.

How Often to Post – Gain Momentum

You are always better off gaining momentum rather than losing steam. Start off your blog by adding postings at a pace you know you can keep up with. On days that you are feeling particularly prolific you should create extra posts and save them in your admin panel without actually publishing them. (more…)

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Online start-ups are faced with the daunting task of selecting a domain name that will withstand legal challenges.

There’s a general belief among online start-ups that a trademark owner will always trump a domain name registrant with the same or confusingly similar domain name. That’s not always the result… as two recent 2010 UDRP decisions point out.

The UDRP

What is the UDRP, and why is it important?

The UDRP acronym stands for the Uniform Domain Name Dispute Resolution Policy. The UDRP is a set of procedures and rules that are supposed to help determine who should prevail in a dispute over domain name ownership.

The UDRP is important because it provides a faster and cheaper way to resolve a domain name dispute than a full-blown lawsuit in a court of law. Instead of litigation, it’s an administrative proceeding where the contestants present written arguments to a panelist-arbitrator who issues a binding decision. In-person hearings (including hearings by teleconference, video conference, and web conference) are permitted only in exceptional cases, and are therefore rare. (more…)

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If you were to put together a list of irritating and annoying everyday occurrences, those dinnertime phone calls about getting your ducts cleaned or your windows and doors replaced would be high on the list, followed closely by email spam, and television commercials that seem to be twice as loud as the program and repeated ‘ad infinitum.’

Would You Like Some Behavioral Targeting With Your Duct Cleaning?

My own special hell includes all those newsletters, reports, and white papers touting statistical analysis aimed at directing advertisers to the behavioral targeting promise land. Behavioral targeting refers to the practice of collecting data (that’s data not information) about how people behave. That data is then used to display advertisements that are supposed to be of value to individuals who have shown an interest in that subject matter. From an advertiser’s point-of-view it seems like a very promising tactic for increasing the effectiveness of what otherwise would be a shotgun approach, and I would hazard a guess that at its most sophisticated (as in expensive) it may actually work. On the other hand, if it’s not done properly, it can lead to silly if not downright unfortunate marketing gaffes. It doesn’t take much of an imagination to see how this approach in the wrong hands or set to autopilot by some backroom programmers could go terribly wrong. (more…)

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Those of us in the video production and marketing communication business have known for some time that the Web is positioned as the perfect platform for video marketing communication. Many companies, especially e-retailers have been slow to act instead focusing their budgets on e-commerce, social networking, and search engine optimizing. But times have changed and the Web audience has adopted video as their preferred method of receiving Web-based information. Those that find the decision to invest in Web video difficult and need a statistical push, read Paul Verna’s article “Companies Throw Their Weight Behind Online Video” published in ‘eMarketer, Digital Intellience’ at http://www.emarketer.com/Article.aspx?R=1007821. (more…)

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This is a great new Twitter tactic I just found and wanted to share with everybody.

I am presuming that you already know that network marketing is based upon these two fundamentals. 1) You have to generate traffic that’s aimed at whatever your niche is. 2) You have got to send that traffic to your nerve center by promising something of value. OK, pretty much everyone in network marketing knows this. What they don’t know is HOW to do this.

There are a lot of ways to build traffic. In this post we’ll be targeting social media. More specifically, we are taking a look at Twitter.

What makes Twitter such a great option? There are two reasons. 1) It’s free. Who doesn’t love that? 2) The information is generally available to anybody who would like to use it. (more…)

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When you are writing an article the reader should find it informative. If you are writing about the pros and cons of something then the reader should be able to identify with what you are saying. You need to come up with a solution to a given problem in the article. With this in mind, article writing can be easier than many of us think.

Here Are 5 Simple Tips On Writing Great Articles:

1. If the title of the article is ambiguous it should be simplified to make it more effective. The readers should find your writings both interesting and informative. You should know your target audience, before you start writing articles. This will help you write better. Make sure that your title is catchy. You will be up against thousands of articles so you want to be able to stand out from the crowd.

2. The success or failure of an article marketing campaign may rest on its use of keywords. They must be strategically placed. They should appear at least once in the title, opening and closing paragraphs. They should also appear in the middle. The rest should be sprinkled throughout the remainder of the piece. Keyword density should be about one to three percent. (more…)

Article Marketing, content writing, Writing Hide

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google Analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google Analytics or some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc. (more…)

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